ABM in data-centric mode

ABM becomes the magic formula, the “buzz word” of any good marketer looking for new ways to achieve their goals and align with sales teams. What are the fundamentals of an ABM method? How to implement it ? Discover the solution in 4 key points! The fundamentals of ABM Account-Based Marketing (ABM) is a B2B approach in which marketing … Read more

The 360 ​​alignment according to EXPLORE

The BtoB Summit 2019 was held on July 9 at the National School of Architecture, bringing together more than 900 marketing, sales and management professionals around the theme of the 360 ​​° alignment of organizations. On this occasion, Bertrand Dosseur, Marketing Director of EXPLORE, gives us his point of view on the theme of this year’s edition. What … Read more

How can data help you retain your customers?

To retain your customers, get to know them… really! Loyalty, a sinking value? Quite the contrary! But in ever-changing markets, keeping your customers starts with knowing them. Obvious, you will say? Not always ! Because, to really know them and adjust the customer relationship according to THEIR concerns, it is essential to anticipate all the needs related to events punctuating … Read more

What is business performance?

Definition of commercial performance The commercial performance can be defined by the  ability of a company to offer a product / services adapted to the needs of consumers , all by deploying  organization  and process optimal. Indicators  ( turnover , number of sales, margins, market shares, etc.) make it possible to measure commercial performance. The goal is thus to achieve the overall objectives of the company in relation to the performance indicators previously defined. The sales performance thus summarizes not only the acquisition of … Read more

9 best Business Tips for new seller

But how do you go about becoming the great salesperson that all businesses are hitting on? You don’t think it’s within your reach. Think again ! Follow these 10 commandments: you too will become a Super Commercial and you will be the pet peeve of the competition! A bad salesperson can be deceived, but not for long: if … Read more